Seed App

It gives you help in the care of your plants, with a simple, clear and easy to understand language. Botanical help for plant lovers.

About the project 

Seed is a mobile application that I created as a final project of my UX/UI curse at Coder House.

Role: UX/UI Designer

Responsibilities: Research, Interaction, Visual Design, Prototyping & Testing

Tools used: Sketch, InVision, Quant-UX, FlowMapp, After Effects

discovery phase

Surveys

Interviews

competitors analyzed

Key findings

● 3 out of 4 participants are unaware of the specific needs of their plants.

● 40% of the participants don’t have constancy in the care and forget to water their plants.

● 92% of the owners chose the plants they bought only for their aesthetics and do not remember the scientific name of their plants.

● Existing applications do not offer a checklist option in reminders.

Problem statement

Plant owners are frustrated when their plants fail to grow, bloom or wilt despite taking care of them.

user personas

She likes that her apartment is neat, clean, and well decorated. She also enjoys bright places and nature.
She is not being able to feel at home since moving in.
She always forgets whether or not she watered her plants.
She wants to fill her house with nice and big flowers.
Wants to take over the empty spaces of her new home and make it more welcoming.
“Having lots of pretty plants reminds me of my mother’s garden and makes me feel at home.”
He really likes to cook and prepare recipes that he sees on YouTube. He is also very organized and likes to follow routines.
He feels stressed because he doesn’t have many activities outside of his work.
He has a hard time finding fresh aromatic plants at markets near your home.
He wants to have a space with the plants he needs for his recipes.
He is interested in learning more about plants and how to take care of them.
“I would like to have an app that accompanies me and provides guides for this new hobby.”

Core features

Possibility to add plants to ‘my garden’ section.

Identification of plants using the camera.
Information and care for each type of plant.
Care calendar with notifications and checklist.

User flow

Objective: add a new plant to the ‘My Garden’ section.

wireframes

Usability testing 

After defining the user’s happy path and designing medium-fidelity wireframes, 20 tests were carried out using the Quant-UX platform. After analyzing the heat map, the journey of the users, and the 3 interviews, the following key findings were found.

● Users were able to complete tasks.

● They like that the application starts directly in the My Garden section.

● They highlighted the size of the typeface of the titles.

● Users found the buttons to add a plant, scan with the camera, and calendar, which are only illustrated with icons, confusing.

● Lack of indicative texts in the bottom navigation bar.

● Users found confusing the pop-up for the activation of a watering reminder before reading about the plant.

 

Design elements

DM Serif Display

Montserrat

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final design

Possibility to add plants to ‘my garden’ section.

Possibility to add plants to ‘my garden’ section.

Identification of plants using the camera.

Identification of plants using the camera.

Information and care for each type of plant.

Information and care for each type of plant.

Care calendar with notifications and checklist.

Care calendar with notifications and checklist.

Retrospective

On a technical level

In this project, I had the opportunity to work in the entire process, from research to interface design. In this opportunity had a better understanding of prototyping programs like Sketch, in addition to being able to understand more terms and specific UX/UI information due to the course that I was taking

On the testing stage, the heat maps and the interviews were essential for making the necessary corrections and adjustments.

For the next projects that I undertake, I would like to be able to learn about other design tools to be able to prototype more complex interfaces and have them available for easier viewing by colleagues and work teams.

On a personal level:

It was interesting to be able to apply everything I had learned after working with the research team in Juanita Jo’s project and being able to have contact with the interviewees both in the research part and in the testing of the app. Seeing their verbal and nonverbal reactions was of great help to better understand how users interacted with the prototype.

Lastly, I am very grateful to Pedro and Juan, the mentors who guided us during the UX / UI course at Coder House. It was very useful to listen to their views and to have a consultation space during the process.