Design of graphic pieces in stores and franchises.

Development of labels, stationery and packaging.

Newsletter layout.

Conceptual approach, art direction, photo retouching and post-production of e-commerce material and social media content.

2D animation and video post production.

Design of printed and online catalogs for customers and wholesalers.

Management with suppliers and monitoring of developments.

UI and UX design of e-commerce channels for both brands in Argentina. Web layout and high-turnover pieces such as banners, flayers and product rotation on landing page.

Close contact with the Zadig & Voltaire headquarters in France, adaptation of pieces and communication.

I started this personal branding project in 2013 offering photography and digital retouching services for fashion and e-commerce.

Over the course of all these years, I had the opportunity to connect and work with wonderful people and their brands all around the world through services like Branding, Social Media and UI Design, and 2d animation.

Freelance

During this volunteering experience, I have designed a new visual identity for the Hotel whose objective was to generate a re-branding from a backpackers hostel to a boutique hotel. During this process, I have developed a content strategy and I have trained the hotel staff so that they can carry it out and maintain it over time.

In the process, I spotted an internal communication problem between the different work shifts and the hotel owners, so I created a workflow on the Asana website and trained the staff to use it. The result was to achieve an immediate improvement in internal communication and efficient development of tasks within the staff.

Cancun, Mexico 

(2 months)

During this volunteering, I worked with the owner Ronoel in Peru and his partner Darren in Canada to develop the itineraries of the different tour packages of the Ukukus travel agency. I developed brochures, catalogs, SEO content for the website, and photographic and audiovisual content.

In the process, I was lucky enough to meet Delcy, the owner of Tu Casita Hostal. A social project in Cuzco that offers accommodation and advice to poor people in the city. I redesigned the hostel’s brand identity, and trained staff in the use of management and organization tools to achieve greater communication of the project.

Cuzco, Peru

(2 months)

Development of graphic pieces:

– Of stores and franchises

– Labels, stationery, and packaging.

– Catalogs and lookbooks online, printed, and for wholesalers.

– Elaboration of patterns and prints.

– Online pieces applied to social networks, WhatsApp, and email marketing; with its distribution to Argentina, Brazil and Franchises.

E-mail layout.

Photo retouching.

Visual layout of merchandising.

Management with suppliers and budget management.

Animation of 2D pieces and post-production of videos.

UI design for the website in Argentina and Brazil, as well as the development of the Juanita Jo App for clients from the interior of the country.

Team in charge: 5 people.

Buenos Aires, Argentina

(2 years & 2 months)

Design of catalogs, lookbooks, and postcards.

Patterns and prints.

Packaging, labels, and stationery.

Newsletters and emailing pieces.

Signage and local art.

Maintenance of e-commerce. Updating, product uploading, and writing descriptions.

Photo retouching.

Community management: AdWords advertising guideline, monthly reports, and benchmarking. Content generation.

Customer service in online channels.

Buenos Aires, Argentina 

(9 months)

Teacher assistance, content generation for the course group on social networks.

Corrections and orientation to students.

Design of presentations for the classes.

Buenos Aires, Argentina

(4 months)

Caminatas del Frio social assistance program.

Buenos Aires, Argentina

(1 year & 7 months)

Photography on tourist excursions.

Generation and edition of audiovisual content.

Foz do Iguaçu, Brazil

(7 months)